• IROIRO • いろいろ •: July 2008

7.22.2008

Sophie Black X ION Shopping Mall

Outdoor display at the hoarding of ION shopping mall together with Andy Yang, Drewscape, Eeshaun, Fleecircus, Speakcryptic, Xin etc.
Thanks to Fleecircus for the photos!
Agency: DDB
Gallery: Night & Day

7.17.2008

Yahoo! Vietnam Y-pod game

online game targeting students to promote Yahoo! in Vietnam.
collaboration with kuanth.
Agency: OgilvyOne Singapore
Art Director: Xavier Teo

7.16.2008

which type are you?

Agency: Ogilvy & Mather Singapore
Art Director: Melvyn Lim

7.12.2008

Long awaited Sophie Black X Kyurii tote!

Finally! Our eco-friendly shopping bag is out. Check it out from kyurii!

secretly a Sadako's fan, she has stopped watching any horror movie since The Ring. only recently realised that Sadako has still actually left a profound impact within her since then. this contribution is her expressions of fear (and love?) towards this classic horror movie figure with her own unfashionable fashion. through this exercise, she hopes to conquer her inner fear by getting familiar with Sadako's spirit. WARNING: you may not find any substantial value in Sadako's diary, read on at your own risk.
ALL RIGHTS RESERVED.

I like simplicity with essential details. I adore people and things that are in harmonious contradictions, the same way I appreciate black and white. Sophie Black is the epitome of such paradox. She is my alter ego in a pseudo reality and an expression of every girl's macabre and conflicting self. She appears to be mischievous, strange, bewitching and sinister but when told about her appearance, she blushes and giggles like a child full of glee. Her long black hair expresses her wildest ideas, her extended eyelashes reveals her desire, and her pale skin reflects her unpretentiousness.

I would like you to meet her here.