6.11.2010

Some rejected doodles.








personally i really like the last one.

6.10.2010

SoyJoy introducing...

the office gang of FOUR!

the intelligent Molly:

the cool Bob:

the sporty Jojo:

the mischievous Summer:





why is their office in the forest? ...because the creative team just feel like putting them in the forest! haha...
Agency: OgilvyOne Singapore
Art Director: Sharon Tan

Sony Ericsson X10 mini.



Agency: iris Singapore
Art Director: Chris Shea

6.09.2010

whisper-ing up in the air.


i know this post is super outdated, but...wow!!! as someone who's hiding behind the sreen and draw like a mad dog most of the time, i totally didn't know that my own illustration was printed on a big balloon like this before! how i wish i was there to see it for myself...i found this out from Whisper's site. ah... it made my day...so happy!
(' u ')
you can see the complete set of illustrations here.

5.30.2010

Old school work.


Found this old school work (watercolour) which took me the whole semester to complete. Now looking back, I think it's quite amazing. It proved one thing: we can draw anything as long as we are observant, patient and persistent enough. Oh by the way, the face of the cow is looking too cute on this ancient sculpture. Haha...

5.29.2010

Fun typography for YourSingapore.com





Client: Singapore Tourism Board
Agency: BBH Singapore
Art Director: Adrian Chan
3D Illustration: Nicholas Lesaffre @ Mecanique Generale

5.24.2010

Sneak preview for SoyJoy website.


Oh! I can't wait any longer to see Bob & friends go live in SoyJoy website...

3.17.2010

2.05.2010

Lasalle sees Kat's state of mind.





Agency: Cuckoo
Art Director: Robert Davies, Daphne Chan
Writer: John Scott

Metro: paint the town red.


*illustrator's version.
Agency: Grey
Art Director: Raymond Chan

1.19.2010

HarbourFront's fortune tiger.


Agency: Kinetic
Art Director: Michelle Lin

11.17.2009

something ABSOLUT.

In conjunction with Singapore Design Festival 2009, ABSOLUT has invited five designers (fFurious, H55, Kuanth, Kult and myself) to create a word art installations that capture the brand’s anthem, "IN AN ABSOLUT WORLD, Doing Things Differently Leads to Something Exceptional."

I was given the word "SOMETHING" for the installation. And I have chosen the magical combination of a kaleidoscope within a diamond to express the ABSOLUT world: pure with perfection, yet unrestricted in limitation. While SOMETHING is abstract in meaning - undetermined or unspecified. It is for the beholders to interpret what SOMETHING means to them. The use of kaleidoscope within a diamond facilitates this process by allowing the viewers to see what is reflected on the multi-faceted surface depending on their point on view.

This diamond-kaleidoscope was totally handmade. And it's my first time doing something 3D. Although the finishing is not as perfect as what I wanted, but I have tried my very best and I am happy to be given this chance after all. Looking forward to do more installation, but hopefully with more production time. (' u ')

My handmade 2000 karat diamond!


Kaleidoscope within the diamond.!


The exhibition is at ION (outside MiuMiu) from 20th to 30th November.
I'm so grateful to ABSOLUT for this chance, Audrey & Denise for the coordination and friends who helped me with the making of this diamond-kaleidoscope!

10.15.2009

Royal Caribbean International: build your dreamship.





Build your dreamship here.
Click on image for bigger view.
Agency: XM Asia & Kilo Studio

10.01.2009

HP: your campus, your canvas.





final version:

rejected version:

Agency: Publicis
Art Director: Karl Ng

9.06.2009

Sophie Black X Steelcase Think Chair





Sophie Black joined other eleven of the country’s top fashion, interiors and graphic designers, architects and artists to collaborate with Steelcase to rethink, redesign and customise the award-winning Think chair. Steelcase, the global leader in the design and manufacture of inspired office furniture products and workspaces, that improve efficiency with a minimum impact on the environment.

8.20.2009

Whisper: have a happy period!

My favourite emoticons expressing "happy it's here". Please visit the website to see lovely cute animation of these emoticons. (' u ')




Here are the rest. Please click on the image to enlarge.

Illustrator's version of backgrounds.


Agency: Arc Worldwide
Art Director: Yenyen Yeo